Project Type: Application Development
Industry: Agriculture
Customer: Bayer Ukraine
Business Challenge
Bayer Ukraine is a life science company operating in the healthcare and agriculture sectors. As many of their peers in the agricultural industry, Bayer was relying on outdated systems and needed to upgrade their technology in order to improve communication with clients. To keep up with their clients’ needs, Bayer sought to develop a convenient digital tool which would allow clients to access information on agricultural products easily and quickly regardless of time, place, access to the internet, or device.
In an effort to deliver timely and accurate information, Bayer requested Sprinterra to create a modern digital catalog for their clients that would also serve as a cost-efficient and relevant presentation tool for sales managers. The mobile application needed to be easily accessible to clients, but also easily manageable by Bayer personnel.
Solution
In just under two months, Sprinterra developed a hybrid mobile-friendly application that works on both – iOS and Android platforms. The application provides users with a convenient and accessible modern product catalog, featuring a full material explanation and a quick search feature. In addition, Sprinterra implemented a user-friendly CMS to facilitate content management and reduce potential future support and maintenance costs. The catalog also serves as an affordable sales tool that can be quickly and easily updated.
Benefits
- High accessibility, application works across different platforms and devices
- Low development cost due to the hybrid technology
- The modern digital catalog serves a dual purpose serving as a presentation tool for sales managers and an informative product guide for clients
- Quick and effective update of content for sales managers
Technologies
- Single Page Application with Backbone.js
- HTML5 packed via Cordova
“Bayer needed an app that not only increased client interaction, but also served as a sales tool and a content management solution, with Sprinterra’s assistance, Bayer was able to update their technology and improve communication with clients in a cost-effective way”
– Marina Story, Bayer Crop Science